Where to promote your web game

You finished a browser game, a daily puzzle or a web toy and it lives on your own site. These are the places that actually bring players, in the order we would use them. Updated October 2026.

1. Make your own site easy to find

• Give the game a clear page: its name, one sentence saying what it is, and how to play, as real text (not only inside the game canvas).
• Publish a sitemap and add the site to Google Search Console and Bing Webmaster Tools.
• Brave Search has no console: send your main pages one by one at search.brave.com/submit-url.
• Add a share button that copies the player’s result without spoilers: it is how daily games like Wordle spread.

2. Curated directories that link to your own site

You keep your domain and your players: these lists send people to your site instead of hosting a copy.

• Indielisted (this site): free indie web games, daily games and web toys, reviewed by hand. Free to submit, no account needed.
• For daily games: Listdle, dailydle, The Dles and Dle Hunt. Each one has its own rules (most want one puzzle a day, the same for everyone).
• For odd and playful sites: Useless Web, which takes suggestions and lets people vote.

3. Portals that host your game

• itch.io: upload an HTML5 build and it is live in minutes, with no approval. Good for feedback; it rarely brings traffic on its own.
• Newgrounds and Game Jolt: communities that vote and comment.
• CrazyGames and Poki: the biggest audiences, with a review and their own code to add.
• GameDistribution: one build shown on many partner sites, in exchange for a bigger share of the ad revenue.

4. Communities

• Reddit: r/WebGames, r/playmygame, r/IndieDev and, for idle games, r/incremental_games. Read each one’s rules first: many only allow your own game in a weekly thread. Say what makes yours different in the title.
• Show HN on Hacker News: a plain post with the link and a short, honest paragraph.

5. Launch sites

• Product Hunt, BetaList, Peerlist and AlternativeTo (where you can list your game as an alternative to a known one).

6. Newsletters and press

• Gamedev JS Weekly collects web games every week; small game sites and writers who cover daily games are easier to reach than big outlets.